Ek Chak De Dena boss!
Scene 1:
Time: Morning running hours
Place: Mumbai roads
Occasion: Victorious Indian team comes back from Africa with 2020 World Cup
India is on high after winning 20 20 World Cup. And similar to movie Chak De India (which is based on hockey); Men in blue fought hard, always called as dork horse finally won the CROWN that too defeating traditional opponent PAK (Twice in series!), saluting to the bravery, consistency , team spirit, killer instinct [very rare in Indian sport, rarer than honest Indian politician {what the hell is this? Somebody had to invent this breed by DNA mixing}] (who can forget 6 sixes to Broad by YUVI after so called friendly chat with Flintoff [Fredi]) shown by DHONI Kumar and “His boys” (Including 3 year elder & balder J Sehwag).
This victory was come after release of Chak de; so that song has symbolized for patriotism (bole to DESH PREM re mamu!); anyways we need such songs to play regularly at 15 Aug and 26 Jan. (e.g. Mere Desh ki Dharti, Ye desh hai veer jawano ka blah blah…)
Scene 2:
Time: 2 o’clock in night
Place: Unknown Dhaba at unknown place while coming back from home town
Occasion: Dinner (?? At 02:00 hr)
Luxury (another big “?”) bus cleaner finishes his dinner (free off course) and comes to local PANN Wala and asks for “Are babu ek CHAK DE dena” (give me one CHAK DE!). And me totally puzzled, (already its 2 o’clock in night/morning? L and what crap he is talking) tried to listen him again, he repeats “Are Babu ek CHAK DE dena” so I went closer to see how can this ordinary pann wala give CHAK De (for which KING [KABIR] KHAN has to fight nails and tooth) to this fellow but that guy (of whom you can see only upper half , I wonder whether his lower half ever exists or not? ) was cool (like cucumber JJ, Jai Siddhuzim), simply he turned back take out one pouch and handed away to that cleaner (?) guy, then Mere Dimag ki Batti Jali ki that was it was a Tobacco product (Guthaka in desi language), my god! I was stunned (statutory warning: “Eating this product is injurious to health” was written below CHAK DE)
Conclusion: Marketing is very big skill and these people will use anyone, anybody, and anything which would be helping their sell! No morality, no sense will go for any level are the characteristics of this neonate marketing funda.
People were associating CHAK DE with Nationalism, patriotism the symbol of fight back, hard work, and achievement but the name is used for third grade tobacco product! I cannot imagine people eating CHAK De and spitting everywhere on road, footpath and even on other living human being. Shit man, this can happen only in INDIA.
Time: Morning running hours
Place: Mumbai roads
Occasion: Victorious Indian team comes back from Africa with 2020 World Cup
India is on high after winning 20 20 World Cup. And similar to movie Chak De India (which is based on hockey); Men in blue fought hard, always called as dork horse finally won the CROWN that too defeating traditional opponent PAK (Twice in series!), saluting to the bravery, consistency , team spirit, killer instinct [very rare in Indian sport, rarer than honest Indian politician {what the hell is this? Somebody had to invent this breed by DNA mixing}] (who can forget 6 sixes to Broad by YUVI after so called friendly chat with Flintoff [Fredi]) shown by DHONI Kumar and “His boys” (Including 3 year elder & balder J Sehwag).
This victory was come after release of Chak de; so that song has symbolized for patriotism (bole to DESH PREM re mamu!); anyways we need such songs to play regularly at 15 Aug and 26 Jan. (e.g. Mere Desh ki Dharti, Ye desh hai veer jawano ka blah blah…)
Scene 2:
Time: 2 o’clock in night
Place: Unknown Dhaba at unknown place while coming back from home town
Occasion: Dinner (?? At 02:00 hr)
Luxury (another big “?”) bus cleaner finishes his dinner (free off course) and comes to local PANN Wala and asks for “Are babu ek CHAK DE dena” (give me one CHAK DE!). And me totally puzzled, (already its 2 o’clock in night/morning? L and what crap he is talking) tried to listen him again, he repeats “Are Babu ek CHAK DE dena” so I went closer to see how can this ordinary pann wala give CHAK De (for which KING [KABIR] KHAN has to fight nails and tooth) to this fellow but that guy (of whom you can see only upper half , I wonder whether his lower half ever exists or not? ) was cool (like cucumber JJ, Jai Siddhuzim), simply he turned back take out one pouch and handed away to that cleaner (?) guy, then Mere Dimag ki Batti Jali ki that was it was a Tobacco product (Guthaka in desi language), my god! I was stunned (statutory warning: “Eating this product is injurious to health” was written below CHAK DE)
Conclusion: Marketing is very big skill and these people will use anyone, anybody, and anything which would be helping their sell! No morality, no sense will go for any level are the characteristics of this neonate marketing funda.
People were associating CHAK DE with Nationalism, patriotism the symbol of fight back, hard work, and achievement but the name is used for third grade tobacco product! I cannot imagine people eating CHAK De and spitting everywhere on road, footpath and even on other living human being. Shit man, this can happen only in INDIA.
posted by Winner @ 2:17 AM
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